Attention Dutch shoppers: Get great deals and diverse brands in fashion outlets in the Netherlands.
You might have noticed that all the major Dutch cities are overrun with chain stores, but there’s more to retail in the Netherlands than High Street. For the big brands, you might consider shopping fashion outlets, shops run directly by manufacturers offering their wares at a reduced price.
The lowdown on fashion outlet shopping
For Americans, Brits, and other expats well-versed in advanced consumerism, fashion outlets are common stomping grounds for getting a good deal. In the Netherlands however, which got its first fashion outlet centre in 2001 with the launch of Batavia Stad, it’s still something of an emerging concept.
In a nutshell, manufacturers offer their products directly to customers, often at a reduced price. The wares they offer are often produced specifically for outlet shopping, and as such, aren’t always the top quality, or the same products you’d get at upscale shops. As a shopper, you get the benefit of a wider selection from your favourite brands, for a good price. With that philosophy, it’s a wonder it took the merchant-minded Dutch so long to get to the party! Outlet shopping has been available all throughout Europe but never quite made it to the Netherlands because of continuous disputes between the local and national government, and resistance from smaller retailers.
Fashion outlets in the Netherlands
Batavia Stad is an outdoor outlet shopping centre located in Lelystad just north of Amsterdam. It boasts more than 250 international fashion and lifestyle brands including Hugo Boss, Michael Kors, Tommy Hilfiger, Nike, Adidas, Lacoste, Björn Borg, Calvin Klein, Denham, Levi’s, and more.
More than just clothes, they also have shops offering accessories and jewellery, sports & outdoor, housewares, electronics and home goods, as well as shoes and sunglasses. Of course you can also find there some spots for food and drinks to refuel while you’re shopping. Batavia Stad is open daily from 10:00 till at least 18:00, with weekend hours till 20:00, and in the summer they’re open till 20:00 all week. And, in an added perk, if you’re a Flying Blue member (KLM/Air France), you get 2 Award Miles per Euro spent at Batavia Stad.
Roermond is the largest designer outlet in Benelux and Germany, with more than 180 shops and 25 restaurants. It’s in the south of the Netherlands, next to the German border, about midway between cities major cities Eindhoven and Maastricht. They offer classic designer brands like Armani, Burberry, Prada, Dolce & Gabbana, Gucci, Ralph Lauren, Salvatore Ferragamo, and Versace, as well as some High Street brands like The Body Shop and O’Neill. It’s easy to shop late at Roermond, too: they’re open daily till 20:00.
Rosada is another outlet, located in Roosendaal, a 30 minute drive from Rotterdam and Antwerp. They offer just over 70 stores, mainly High Street brands, including Suit Supply, Nike, Levi’s, Skechers, Guess, and G-Star Raw. Rosada is open daily from 10:00 to 18:00.
Take a Dutch day trip to go shopping
Since outlet fashion shops tend to be outside the city centre, and thus a bit of a journey, they can make for a nice day trip. Because outlet fashion shopping has diverse shops, there’s something for everyone, which makes it a fun trip to take with friends, romantic partners, or families. Most fashion outlets have a selection of restaurants and coffee bars to keep you going, as well as playground facilities to keep the kids entertained.
If you don’t want to drive, Batavia Stad offers a bus shuttle service from Amsterdam; and if you do take your car, they’ve got gas and a car wash facilities next door.
When you’re looking to get out of the city for some serious shopping, hit up the fashion outlets of the Netherlands to get discounts on your favourite brands.