Whether it’s a simple handshake, interruptions, or an epic business lunch, professional protocol is serious business when it comes to French business etiquette.
Business etiquette in France is strongly guided by a number of unique customs. From a quick handshake to a long business lunch, being aware of French business customs can be the difference between landing an important job or crucial client, or offending your host. Expert Kara Ronin, who runs her own company Executive Impressions in Lyon, guides newcomers to the French business scene with the following 10 points to help you make a deal, not break it.
1. Address others using Monsieur or Madame
Formality is highly regarded in France. You should always address your superiors and those you meet for the first time using Monsieur or Madame. Many non-French find it difficult to get used to this level of formality. However, in order to make a great first impression in France, a high level of politeness is critical.
2. Introduce yourself using your first and last name
In a French business context, introductions are always made using both your first and last name. At times you may hear others introduce themselves with their last name first, followed by their given name. This is also acceptable in French business culture. If you have trouble remembering names (don’t worry, everybody does), repeat their name aloud when you receive their business card. Another tip is to use their name as much as you can in conversation, of course without sounding like a parrot in training.
3. Use a brisk, light handshake
French-style handshakes are known to be brisk and light. You should expect a loose grip with only one to two movements. If you’re not familiar with this light style of handshake, you could easily walk away with the costly misunderstanding that the other person is in a hurry to get away from you. Similarly, if you use the stronger American style handshake with a firm grip and two to three pumps, you could easily leave your French business associate feeling overpowered and inferior.
4. Learn French gestures
The French are just as famous for their gestures as they are for les bises (greeting kisses on the cheeks). If you haven’t spent a lot of time in France, it can be difficult to interpret the meaning of certain gestures that often come up in day-to-day business life. You may come across j’ai du nez where you tap your index finger on the end of your nose to indicate that somebody is clever. You should also be careful using the ‘OK’ gesture (forming a circle with your thumb and index finger) that is common to Anglo-Saxon countries. In France, this gesture actually means ‘nothing’, ‘worthless’ or ‘zero’, which is not the best response when somebody asks, “Did you enjoy my proposal?”
5. Wear quality business attire, even if it’s Friday
First impressions in France are heavily dependent on appearance. Quality business attire, jewellery and accessories will earn you valuable points in the office. The concept of ‘Casual Friday’ is not widely known in the French workplace, so don’t automatically turn up to work in your cosy weekend sweater, and especially not in sneakers. You need to look like you mean business.
Grooming is another important issue in France. Facial hair for men is not well received, particularly with superiors. Before an important business meeting, it is advised to get rid of any stubble.
6. Have one side of your business card in French
It always shows respect and courtesy for the other person when you have one side of your business card printed in French and the other in your native language. In France, people commonly write their family name in capital letters so that it stands out. You should do the same. If you are interviewing in France, you will be remembered if you present to the interviewer your personal business card. If you attend networking events, you will always look organised if you use a professional business card case. Just make sure there is enough room for both your cards and for the cards that you will receive.
7. Keep your hands on the table at lunch
The French business lunch is an experience: Be ready for a style of dining that is formal and long. A very important rule in French dining etiquette is to keep your hands resting on the table, never in your lap. If wine is being served, remember the more you empty your glass, the more it will be topped up. If you’ve had enough wine, simply leave some resting in your glass. Business conversation generally starts after the dessert is served and it is up to the host to initiate it.
8. Make business meetings two weeks in advance
Generally, French business people do not plan meetings on short notice. If you are asked to attend a meeting, expect it to be scheduled in about two weeks time. Similarly, if you want to invite somebody to a meeting you should aim to schedule it at least two weeks in advance. Not enough notice will make the other person feel pressured.
9. Avoid high-pressure sales tactics
French business people do not like to be pressured into making quick decisions. Aggressive selling techniques won’t work. If you are in a business meeting, be patient and expect a lot of discussion and exchange of information. Decisions are generally not made on the first meeting. They are made after many detailed discussions and by somebody at the top. Be patient.
10. Expect probing questions and interruptions
It is not frowned upon in France to ask a lot of questions and to interrupt somebody before they have finished. It is a common French conversation style. In other countries, interrupting may be inappropriate but in France it is simply a way to express your interest in the other person and the conversation. If you are being interrupted, take it initially as a positive sign that they like what you’re saying. Reciprocally, if you want to show your interest, don’t be afraid to interrupt and finish other people’s sentences, too.