Help the refugees

If you move around the world by choice, consider helping those forced from their homes by conflict. Donate to the UN Refugee Agency today.

Home News Mercadona launches new cold meat range for vegetarians

Mercadona launches new cold meat range for vegetarians

Published on 11/08/2016

It is a fact that more and more people are refusing to eat meat, or even any meat or dairy by-products, and, as a result, the number of vegetarians and vegans is multiplying rapidly.

For this reason, Mercadona, one of the first supermarkets to introduce vegetable-based milk instead of cow’s milk to its stores, has teamed up with Noel, a Spanish company that specialises in the production and distribution of cold meats, hams, fresh meat and prepared products.

Together, they have just launched a new line of cold meat for vegetarians.

The product is called “Veggie” and is a version of the popular Mortadela, but in this case the meat has been substituted for the egg whites of farm-raised hens and sunflower and virgin olive oil.

Veggie is perfect for vegetarians and sports enthusiasts, who don’t want to lose out on their protein intake.

Mortadella is a ham/salami-type luncheon meat often used in sandwiches or salads. Veggie is high in protein, tastes the same as Mortadella, but is low in saturated fats and cholesterol. In fact, it contains ten times less the amount of cholesterol than in the Mortadella containing meat.

What is more, this new product also doesn’t contain any colourings, gluten or lactose, and therefore is perfect for celiacs, flexitarians, ovo vegetarians and anyone that is lactose intolerant.

Veggie comes in three forms: in slices, in slices with olives and in a block.

However, for those that would like to try the new Veggie product, for now it will only appear in Mercadona supermarkets inMadrid, Barcelona and the Valencia Region.




© On the Pulse of Spain