Expatica news

Algarve tourism board setting up campaigns to attract tourists ‘outside high-season period’

102tourism boardTurismo do Algarve is intensifying its partnerships with some of the main European airlines that fly to the region, with the aim of reinforcing the board’s effort to promote the destination and to attract the interest of new visitors up until the end of this year. The local entity is hoping that this new call to tempt tourists to the region will increase tourism outside the usual “high season” period.

British Airways, Eurowings, Ryanair, Easyjet, AirFrance and Edelweiss are some of the companies that are already collaborating in the creation of joint marketing campaigns, to enhance reservations for stays in the region during 2020.

Based on a multiplatform strategy, which integrates and combines digital and printed channels carefully selected in some of the main markets (such as the United Kingdom, Ireland, Germany, France, Italy and Switzerland), the campaign aims to promote the Algarve as a safe destination and place highlighted by the diversity of experiences that the region has to offer.

According to João Fernandes, president of Turismo do Algarve, “with these campaigns we want to encourage last minute reservations, a trend that, given the current context, has been growing significantly”. The spokesman adds that “many people cancelled or postponed the holidays they had already scheduled because of the pandemic and it is mainly these tourists that we want to arrive, showing them that they are still in time to schedule these holidays in a destination that is fully prepared to receive them, with security, quality and flexibility. “

“In addition to the diversity and richness of what the region has offer, the clement climate that the Algarve has throughout the year is another of our strong points, which we hope to capitalize on at this time and which we believe will be an important stimulus for travellers to book holidays outside the traditional periods of high season”, he stressed.

Fernandes further advances that “this year, more than ever, the promotion of tourism in the region in the months that typically register less demand has become a priority and, in this sense, we are working to guarantee some assets that will help us to fulfil this mission, such as holding major international top events that will certainly bring many visitors.”

Examples of this are the Portugal Masters and the European Golf Tour event, which will take place in September, the Formula 1 World Championship, which will take place at the end of October, alongside a series of other sport events such as the European Le Mans Series, the Algarve Classic Festival, and the World Karts Championship, which leading up to November will liven up the circuit of the Algarve International Autodrome, culminating in the MotoGP championship race, recently announced”.

All of these points to attract tourists are “being welcomed by the airlines”, claims Fernandes, saying that they have been showing great receptivity to collaborate in carrying out this type of joint campaigns.