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LiDL Portugal expands while sourcing locally

Published on 31/05/2018

The managing director of Lidl Portugal said that the retailer is planning to invest in Portugal this year, 40% more than last year due to buoyant market conditions.

“This fiscal year, we will invest €100 million,” Massimiliano Silvestri told a meeting with journalists at Lidl Portugal headquarters in Sintra.

This includes the opening of “a handful of stores,” in Greater Lisbon, Porto and the Algarve, and investing in two distribution warehouses, one in Torres Novas and one in Santo Tirso.

The MD said that 2017 has been a positive year with Lidl Portugal registering “double-digit growth.”

In terms of market share, last year the supermarket chain had 8.6% of this Portuguese market sector, up from 8.2% in 2016.

Also last year, the company bought and exported €100 million of Portuguese products, an increase of 40% compared to 2016.

“We really want to invest in this country,” said Silvestri, noting that 100% of the fresh meat sold in its stores in Portugal is sourced in the country and that 70% of its stores’ fruit and vegetables are from Portugal.

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