British retailer Littlewoods has launched online in Europe as www.littlewoodseurope.com. British expats, as well as locals, in France, Germany, Spain and Portugal can now order online from the retailer, benefitting from British sizing and tailoring, and have their goods delivered for a fixed charge of EUR five.
The new initiative by Littlewoods, part of the Shop Direct Group, reaches out to Brits abroad, offering a solution to some of the quirky differences they encounter shopping in their adopted country.
Women in France, for example, are often frustrated by the lack of underwear options in a country where thongs are most popular. In Spain, British men often find themselves in ill-fitting trousers as they are taller and slimmer than the local countrymen.
Expat Brits can even find themselves craving rectangular pillows and duvets, when square pillows are the norm on the continent!

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