25 March 2004
HANOVER – A new broadcasting rights deal for the German Bundesliga could bring in as much as EUR 300 million next season, Bayern Munich chairman Karl-Heinz Rummenigge said this week.
“I’m quite optimistic that at the end of the month we’ll have an agreement and the first number in the deal will be a three,” Rummenigge told the daily Die Welt newspaper.
The German football league DFL received around EUR 280 million for this season’s television rights to the Bundesliga and the organisation’s CEO Wilfried Straub, who is negotiating the new deal, has said a decision will be made in days.
“Which (decision it will be) is completely open,” said Straub.
Up until now, the DFL has only agreed a EUR 45 million deal with the national broadcaster ARD while plans for a separate Bundesliga TV channel next season have been shelved.
Subject: German news