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Tomorrowland to be staged abroad

Published on 19/02/2013

Organisers of the Tomorrowland dance festival, the brothers Manu and Michiel Beers, have decided not to sell their concept to a foreign investor but to take the show abroad themselves. The festival has been scheduled to run from 27 to 29 September, but the venue will only be revealed on 20 March. “It’s always been our ambition to stage a similar festival abroad which offers an equally great experience as the one in Belgium, immersing festivalgoers into the same magical world,” the brothers say. The festival programme features only DJs and does its utmost to treat visitors to a comfortable and magical production. It’s no secret that Tomorrowland is in great demand worldwide and  Manu Beers says he received numerous proposals to export the festival last year. Things were set in motion last year when the brothers, who share ownership with the Dutch concern ID&T, refused a takeover bid from an American contender. They clearly opted for other challenges. “It’s our ambition to organize a Tomorrowland on every continent,” says Michiel. “We receive requests for similar festivals from all over the world each week: from rich Russians and Indians to top promotors and investors from Australia, the US and South America. We will go ahead, but only on our conditions and only in locations where we feel at home.” Meanwhile the original Tomorrowland in Boom has already been sold out, with at least one million people registering for one of the 180 000 tickets on sale. The 120 flights from cities across the globe which have included the festival in their schedule have also been sold out.