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14 May 2007
BRUSSELS – Brewery group Alken-Maes launched a new entirely non-alcoholic beer on the Belgian market on Monday.
Maes ZerO% is brewed according to an innovative new method and will be available in about 300 nightclubs throughout the country from the beginning of June.
Alken-Maes hopes Maes ZerO% will appeal to young adults who deliberately choose not to drink alcohol when they have to drive. The new beer, with a dash of lime, will be available in a trendy bottle and have a refreshing taste, the brewery says.
In the past the market for non-alcoholic beer in Belgium was primarily aimed at people who had to lower their alcohol intake for health reasons.
[Copyright Expatica News 2007]
Subject: Belgian news