Second in the list is the professional networking site LinkedIn (19%). Third is Google+ (18%).

Twitter is used by just 12% of all internet users.

The growth in the popularity of smartphones has brought with it an increase in the use of social media.

"Our study clearly shows the importance of social media. Consumers use their smartphone for entertainment and also or a range of practical on-line applications”.

Professor Steven Van Belleghem of the Vlerick Institute for Higher Education told the paper that “Applications to keep an eye on the weather and navigation applications are very popular. The rapid evolution of mobile internet has brought with it a rapid growth in the use of social media.”

A sample of around 400 Belgians were questioned about their social media use.

[Flandersnews.be / Expatica]