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29 July 2008
NEW YORK – Come September, Josh Hartnett will be splashed across Emporio Armani stores, posters and products.
Giorgio Armani has announced big screen star Josh Hartnett to be the face of its new Men’s Fragrance – Emporio Armani Diamonds.
The designer is looking for a celebrity who would reflect the bold allure of sexiness that would embody the new fragrance and picked Hartnett because of his onscreen charisma, elegance and sensuality.
Passionate about film from a very early age, Hartnett has starred in a number of major Hollywood productions, such as Pearl Harbor, Black Hawk Down, The Black Dahlia, 30 Days of Night and the yet-to-be-released August.
In the film August, Hartnett stars as internet start-up entrepreneur who attempts to keep his fledgling company afloat in August 2001 as the dot.com bubble bursts.
Emporio Armani Diamonds for Men will be available in September 2008 at http://www.giorgioarmanibeauty.com/.
[Emporio Armani / Expatica]