topics
tools
Expatica countries
Index Last Var.(%)
BEL 20 2117.66 -0.08
DAX 6323.19 -0.26
IBEX 30 6401.2 -2.17
CAC 40 3042.97 -0.16
FTSE 100 5356.34 0.09
AEX 292.76 0.00
DJIA 12454.83 -0.60
Nasdaq 2837.53 -0.07
FTSE MIB 13057.26 -0.74
TSX Composite 11532.48 -0.38
ASX 4120.2 0.96
Hang seng 18800.99 0.47
Straits Times 2787.22 0.52
ISEQ 20 501.76 0.16
You are here: Home News News Focus India launches car for world’s poorest

News Focus

archive
Enlarge font Decrease font Text size


23/03/2009India launches car for world’s poorest

Tata Motors launches the world's cheapest car, the Nano, hoping to revolutionise travel for millions of Indians and buck a slump in auto sales caused by the global economic crisis.

MUMBAI – Tata Motors said it will launch its ultra-cheap Nano car in Mumbai on Monday – a vehicle meant to herald a revolution by making it possible for the world's poor to purchase their first car.

But few predict the snub-nosed Nano will be able to turn around the company, which has been beset by flagging sales and high debt, anytime soon.

The Nano, which is priced starting at about 100,000 rupees (EUR 1,450, CHF 2,230), is a stripped-down car for stripped-down times: It is 10.2 feet (3.1 meters) long, has one windshield wiper, a 623cc rear engine, and a diminutive trunk, according to the company's website.

It does not have air bags or antilock brakes – neither of which is required in India – and if you want air conditioning, a radio, or power steering, you'll have to pay extra.

Tata Motors has been hard-hit by the global downturn. Commercial vehicle sales, its core business, have been decimated as India's growth slows, and consumers have had trouble getting affordable car loans.

The company declared a loss of 2.63 billion rupees for the October to December quarter, and it has been struggling to refinance the remaining USD 2 billion of a USD 3 billion loan it took to buy the Jaguar and Land Rover brands from Ford Motor Co. in June.

Even the launch of the Nano has been scaled back.

The car is arriving six months late because of violent protests by farmers and opposition political party leaders over land, which forced Tata to move its Nano factory from West Bengal to the business-friendly state of Gujarat.

Company officials have said it will take at least a year to complete the new factory, and until then, Tata will only be able to produce a limited number of Nanos from its other car plants in India.

Tata Motors hasn't yet given details on production volumes, but most analysts doubt the company will be able to make more than about 50,000 cars in the next year – a far cry from the 250,000 the company had planned to roll out initially.

Vaishali Jajoo, auto analyst at Mumbai's Angel Broking, said even if Tata Motors manages to sell 250,000 Nanos a year, it will only add 3 percent to the company's total revenues.

"That doesn't make a significant difference to the top line. And for the bottom line, it will take five to six years to break even," Jajoo said.

Still, in this new age of global thrift, the Nano sounds appealing to more than just the struggling farmers and petty businessmen across India that Tata initially had in mind for the car.

"What do you think the chances are that the Nano will come to America? Personally, I'd love one," Steven Smith, whose first car was a Volkswagen Dune Buggy, wrote recently on the Nano Facebook page.

Tata Motors unveiled the Tata Nano Europa, a slightly more robust version of the Indian model, at the Geneva Motor Show this month, with a planned launch of 2011. But the company has no plans to bring the Nano to America anytime soon.

AP / Expatica


0 reactions to this article

Be the first person to add a comment

General rating: Not rated yet

Rate article:    Add my rating



0 reactions to this article

Be the first person to add a comment
Discussion Forums

Television in France

Buy fake passports, driver's licenses, identity cards

Eating & Drinking in France

Buy fake passports, driver's licenses, identity cards

Humour in France

Buy fake passports, driver's licenses, identity cards

Shopping in France

Buy fake passports, driver's licenses, identity cards

Films, Shows & Events in France

Buy fake passports, driver's licenses, identity cards

participate in the forums

Inside Expatica
Management culture in France

Management culture in France

This handy guide from Expertise in Labour Mobility includes information on business hierarchy, negotiations, and etiquette.

American associations and clubs in Paris

American associations and clubs in Paris

A listing of organizations in the Paris area that cater primarily to Americans living in France. Updated April 2011.

British associations and clubs in Paris

British associations and clubs in Paris

Our handy guide to the British community in Paris, from cricket clubs to Scottish country dancing lessons to where to find a jar of Marmite.

Anglophone services in France

Anglophone services in France

Here's a short introduction to our Banking section for those living in France, from how to open a bank account to Islamic banking and investments.