A company selling an intimate wax hair-removal treatment in France said Friday it had removed an online advert that offended web users by claiming the product was good for the "pussy".

The ad for Veet waxing cream was posted at the web address "monminoutoutdoux.com", which translates as "My Pussy's All Soft".

The site, intended as a tester ahead of a full-scale launch, showed a video of a cat singing "When my pussy's all soft, it likes being stroked all over."

"We wanted to create an ad campaign that was a bit humorous and offbeat," a manager of Veet, which is owned by the British group Reckitt Benckiser, told AFP. "We didn't want to shock, but we're not the experts on that."

He said the company received numerous complaints from people offended by the ad, and ditched it so as not to "tarnish the brand's image." The agency that designed the site, Mobiz, declined to comment.

The video was unavailable online on Friday afternoon.