Cigarette recycling program comes to Spain
20th February 2013, 0 comments
The 30-year-old who dropped out of Princeton University to start his innovative company TerraCycle in Trenton, New Jersey, says there's no such thing as trash, even when you're talking about the contents of ashtrays.
In a program started in May in Canada and now running from the United States to Spain, TerraCycle collects cigarette butts from volunteers and turns them into plastic, which can be used for anything, even ashtrays themselves.
In Madrid, this waste is being collected as part of a pilot program initiated by international company British American Tabacco (BAT) and TerraCycle in the Space Tower Building located on the Paseo de la Castellana 259.
The project is for a period of three months, in which workers and visitors to the Tower Building Space are invited to deposit their cigarette butts in ashtrays in the building designated for recycling.
The discarded cigarettes, which litter countries around the world, are then broken up, with the paper and remaining tobacco composted.
The filter, made of a plastic called cellulose acetate, is melted down and turned into an ingredient for making a wide range of industrial plastic products, such as pallets -- the trays used to ship heavy goods.
It seems that for once smoking benefits everyone.
The tobacco industry, happy to get some decent publicity, pays TerraCycle.
Volunteer collectors win points per butt, which can then be redeemed as contributions to charities.
Sidewalks start looking cleaner. And TerraCycle, which sells recycled products to retailers like Walmart and Whole Foods, gets more business.
TerraCycle has a similarly creative view on all manner of other refuse that has tended to be bracketed as impossible to recycle and is instead sent to the landfill.
Juice sachets, plastic bottles, pens, coffee capsules, candy wrappers, toothbrushes and computer keyboards are all grist for TerraCycle's mill.
Some items go to classic recycling, meaning they are used purely as material for a wholly new product.
Others are upcycled, which means the shape of the piece of garbage is retained and incorporated into a new product. For example, candy wrappers, complete with their logos, are used to bind books, or are joined together to make backpacks.
"The purpose of TerraCycle is to make things that are non recyclable recyclable," CEO Szaky told AFP at the New Jersey headquarters. Soon they'll be doing chewing gum and dirty diapers, but Szaky said his "personal favorite" is used cigarettes.
"It's the ash, the cigarette butt, it's the packaging, everything," he said.
"After we launched it in May in Canada, it was so successful, we collected over a million cigarettes in a short period of time. We had all these great organizations collecting and the tobacco industry was so excited that they launched the program in the US, in Spain."
Expect to see the project spread across Europe and possibly Mexico in the next four months, Szaky said.
It takes between 1,000 and 2,000 butts to make a plastic ashtray, and more than 200,000 to make a garden chair.
Not that there's any shortage of supplies: 37 percent of the world's litter is in cigarette butts, with up to a couple trillion thrown out yearly, Szaky said.
About 35 million people across 22 countries take part in TerraCycle's collection programs, which are financed by businesses, like Old Navy clothing in the United States and Colgate, which supports the toothbrush collection.
"When we created the cigarette solution, we went to big companies and showed them plastic made from used cigarettes. They couldn't believe it and the companies got very engaged," Szaky said.
"They not only finance the program and pay for all the costs, they are out here, and are going to do very aggressive promotion."
Szaky's company began when two people had the idea of harvesting worm excrement for fertilizer. Now it employs about 100 people.
"I want to solve every kind of garbage that exists," he said. "My real goal would be that there is no such thing as garbage. Garbage doesn't exist in nature."
Brigitte Dusseau / AFP / Expatica
Photo credit: TerraCycle.es