De Mol christens new television station 'Talpa'
6 June 2005, AMSTERDAM — As media publicity continues to surround the new television station of Big Brother creator John de Mol, it is reported that the broadcaster will be called 'Talpa' instead of 'Tien'.
6 June 2005
AMSTERDAM — As media publicity continues to surround the new television station of Big Brother creator John de Mol, it is reported that the broadcaster will be called 'Talpa' instead of 'Tien'.
The announcement on Monday follows a court ruling last week banning De Mol's media company from using the name Tien.
Commercial broadcaster and rival network SBS had argued successfully the name was too similar to its channel, 'TV 10'.
Talpa, which is Latin for 'mol', is also the name of De Mol's investment firm. It operates 'Radio 10 Gold' and 'Radio 538' and has a stake in multimedia company Versatel.
De Mol has indicated he would have preferred to have set up his new television network under a different name to distinguish it from his other business.
However, Talpa management said on Monday the name Talpa was always considered as the second best option.
Meanwhile, De Mol bought the internet name www.talpa.nl several days ago.
The former owner, J. Mol, confirmed on Monday the domain name was sold to the creator of the hit reality show concept Big Brother. Talpa has also confirmed the sale.
The exact sum is not yet known, but Mol said it was several thousand euros, newspaper 'De Telegraaf' reported.
[Copyright Expatica News + ANP 2005]
Subject: Dutch news