Today is the official kick-off of the Real Madrid Virtual Fan Awards. This is the first online campaign in the world where avatars will be used intensively. The Virtual Fan Awards helps to improve the relationship with the fans of Real Madrid. With this campaign users are able to show their avatar on a fresh and interactive way to the entire world! This is the first campaign where the focus is totally on avatars!

Online marketing is becoming increasingly popular, particularly in social media. Real Madrid is a good example of a company, which is doing a lot with social media to reach their fans. Real Madrid has about 450 million fans all over the world. Social media is in this case a good way to reach all the fans.

The ‘online world’ is transferring faster and faster into a second world for many people. This is the place to come together and share things with each other. The Real Madrid Avatar Store is the accelerator of Real Madrid to let the fans come together and associate themselves with Real Madrid.

Be more active with your avatar and win an official Real Madrid shirt. Show your avatar to all the 14.000.000 fans and be sure that you make the best and most beautiful avatar. First of all you have to make your own avatar at the Real Madrid Avatar Store. Secondly you have to put your avatar in your favorite picture and mail it to: mail@avatars.realmadrid.com. Maybe you will be one of the five winners of the official Real Madrid shirt. The most original and creative avatar will also win the one and only virtual trophy, which will make your avatar even more unique, So join now!

We will publish all the entries at the official Real Madrid Facebook page, which means that all the Real Madrid fans will see your avatar. We will also make a movie with the most beautiful pictures. This movie will also be posted at the Real Madrid Facebook page.

The duration of the action will be a month, so join now and maybe we will see you and your avatar back at the official Real Madrid Facebook page or on the site: www.realmadrid.com/avatars 

ABSRD BV

The Dutch company ABSRD has developed the Avatar Store and is specialized in developing social media tools that engage consumers with strong brands and has been working with i.e. L’Oreal, ONE, O’Neill, Eastpak, RTL, Rabobank on previous products and campaigns. We are happy to say that we work out different campaigns for Real Madrid, including the Fan Awards.