The Wall Street Journal Europe will introduce an enhanced and improved newspaper, providing its readers and advertisers with more relevant and lively content and a more contemporary look and feel beginning 17 November.

The new features and reports will be reflected and adapted online at the recently-launched Europe.wsj.com, which will further extend its offering with additional online-only content, blogs and daily emails.

The company has also launched a new conference strategy for Europe, which includes the forthcoming Wall Street Journal Future of Finance Initiative; an event which will convene over 100 leading international financial experts and policy makers in the United Kingdom from Dec. 7-8.

"The changes we're planning are fundamentally a new approach to meet the needs of senior executives," said Patience Wheatcroft, editor-in-chief for The Wall Street Journal in Europe. "We're offering our time-pressed readers more trusted and authoritative content with essential analysis, but housed in a more impactful and accessible format across print and online."

The new initiatives are the latest developments in a series of ongoing investments the Journal has made in Europe over the past year. These have included editorial and management expansion, including the appointment of former U.K. national newspaper editor Patience Wheatcroft as editor-in-chief for Europe and Dow Jones executive Andrew Langhoff as publisher; the launch of an expanded Web site dedicated to content for Europe (Europe.wsj.com); new mobile content delivery via BlackBerry and iPhone devices; and the creation of integrated newsrooms in key European centres.

To support the new products, the Journal Europe will launch a targeted, integrated marketing campaign aimed at C-suite executives and business travellers in key European cities. This marketing effort is part of a new, focused circulation strategy aimed at Europe's business elite, giving advertisers greater efficiency of reach among a top audience of influential and affluent business decision-makers. According to the BE: Europe 2009* readership survey, the Journal Europe is the fastest growing pan-European brand among its field group, combining print readers and online users.

Alongside the introduction of the new European initiatives, the Journal will cease the printing and distribution of its U.S. edition in London; an initiative launched in April last year. The final issue will be November 16 and all subscribers will be offered replacement subscriptions to the European print and online editions.

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