11 June 2008

THE NETHERLANDS - The Dutch ministry of economic affairs will invest an extra EUR 50 million in efforts aimed at attracting more tourists to the Netherlands.

The promotion campaign will focus mainly on rich holidaymakers from countries with rapid economic growth. China and India head the list of target markets, with Dutch towns and cities at the top of the list of locations to be promoted.

Another goal is to increase the number of international exhibitions, fairs and conferences held in the Netherlands, since these events also attract wealthy visitors who, in turn, help boost the Dutch economy.

It is also hoped that a major international event will be held in the Netherlands at least once in every two years.  

[Radio Netherlands / Expatica]

We invite you to contribute to this article by sending related photos or videos. You can either send them to photos@expatica.com or add them to our newly-created flickr group at http://www.flickr.com/people/expatica/. All contributed material will be credited accordingly.