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The Interdisciplinary Institute for Broadband Technology IBBT has changed its name to iMinds. The term did no longer cover the feel, said communications manager Karen Boers: “For some time now we have set our minds on a strategy that is more specifically focused on people. We plan to address a wide range of social challenges and are therefore collaborating with researchers from diverse backgrounds.” The new name will focus more on human-oriented aspects. Moreover IBBT was not the ideal name to use abroad. The new name and iMinds logo were introduced online yesterday.
The government of Flanders established the Ghent-based research centre in 2004 with a view to stimulating and taking ICT innovation further. Broadband technology was and still is the core of a number of innovations developed in collaboration with IBBT, but the word said little about concrete technical solutions and applications. Today the institute works on projects in five domains which constitute a large portion of the social landscape: media & culture, healthcare, environmentally friendly ICT, sustainable mobility and security. IBBT did not have to look far to find a new name. After previously using iMinds to name their annual conference, the name became a brand in the ICT world. When their next conference starts in Ghent on 8 November, it will simply be known as 'iMinds The Conference'.
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