Sainsbury's enjoys royal wedding sales boost

15th June 2011, Comments 0 comments

British supermarket chain Sainsbury's said Wednesday that sales climbed in its first quarter, as trade was lifted by the royal wedding, hot weather and the Easter break.

"Despite the tough economic conditions our customers celebrated Easter, the royal wedding and the glorious weather in April, playing to our strength of supporting family occasions," the London-listed retailer said in a trading statement

Sales in stores open for at least a year, and excluding petrol, gained 1.9 percent in the group's first quarter, or three months to June 11, compared with the equivalent period one year ago.

Sainsbury's won a major boost from Easter festivities, and as Britons celebrated Prince William's wedding to Kate Middleton on April 29.

"We sold nearly 300 miles of bunting, 159,000 flags and 49,000 mugs," added the company.

"Hot cross bun sales increased 29 percent and we sold the most champagne we have ever sold outside of Christmas."

© 2011 AFP

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