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Marketing Manager

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Landmark Group(Senior) Marketing ManagerLandmark Group is a highly entrepreneurial group of property sector businesses. As experts in their field, they have just launched an innovative new product to market which is considered to be a ‘game changer’ and that brings with it great opportunities to grow the marketing team.This is an excellent opportunity for a solid marketing manager to spread their wings and step up to an exciting new challenge. Working directly with the Head of Marketing you will support in the relaunch of the business, its website and also the creation and ongoing management of a new content hub which will house video’s, podcasts, articles, animations and a whole host of other content. Some of the content will be created by Landmark alone and some in collaboration with or solely from business partners. Reporting directly into the Head of Marketing this is a great opportunity for someone to get in at the beginning of a transformative phase of the businesses approach to all things marketing and communication.The Role:Working on B2B Marketing Campaigns across the full marketing mix, you’ll be expected to deliver:Content Marketing planning and asset creation – ensuring our key messaging is delivered across all channels to key segments and target audiences.Social Media Management – a mixture of in-house content creation and managing 3rd party content providersEvent and webinar management – to help position us as thought leaders in our fieldCopywriting and content creation to include video, case studies, testimonials and white papers; ideally experienced at using website content management system for website content updates in-houseExperienced user of marketing CRM systems within a digital customer journeyMarket research and campaign planning, liaising with external delivery partners.Email and postal DM marketing as appropriate to different segmentsTrack and report on campaign performance, lead management, and web performanceWorking across the group’s brands as required by the CEO and Head of Marketing The Candidate:This is a great opportunity for an ambitious marketing manager who is eager to take the next steps in their career. Working in a flat structure you will be the right hand person to the Head of Marketing and be an integral part of transforming the business approach to marketing.A commercially minded individual who understands the need to demonstrate a good ROIAn ambitious do-er who can demonstrate a successful Content and Campaign Marketing backgroundExperience within the property or financial services sectors is desirable but not essentialExcellent organizational skills and the ability to multi-taskSomeone thrives in a fast-moving and changeable environmentSomeone who isn’t afraid to try new and creative ideasSalary negotiable and subject to experience

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