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Marketing Manager

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ABOUT SMILEY As one of the world's top 100 licensors, award-winning The Smiley Company works with over 460 licensees and best-of-class retailer partners globally, to launch the iconic Smiley and Newmoji brands across fashion, home and entertainment sectors. We are a collective of fun-loving people with a passion for creating and storytelling. As part of our commitment to diversity, we cultivate a workplace of learning and inclusiveness. For nearly 50 years, Smiley has shaped the way sharing optimism and happiness, expressing itself through iconic and creative products. With a commitment to create a happier, more equal and sustainable world, The Smiley Company also funds philanthropic non-profits the Smiley Movement, a matchmaker for good, and the Charity Film Awards, the World's biggest campaign for charity and caused-based films, driving donations, views, media coverage and celebrity engagement. Today, Smiley has become more than just an icon, a brand and a lifestyle, reminding people just how powerful a smile can be. ABOUT THE ROLE The Marketing Department is a central hub of the Smiley business and has both a trade and consumer facing function. We are a small-dedicated team doing big things – positivity, agility and adaptability are critical for this fast-paced role. The newly created position of Marketing Manager will support the marketing strategy and the messaging for The Smiley Company’s core business as well as its non-profit arms: Smiley Movement and the Charity Film Awards. CORE RESPONSIBILTIES: Trade Marketing • Contributing to the creation of brand collateral including brochures, marketing calendar, territory overviews, brand infographics, etc. • Management of Smiley Licensee Summit (2x year) • Manage Trade Show presence including stand builds and event management (Virtual or physical as allowed by circumstances) • Post show reports and attendee list distribution • Industry Award Submissions – ensuring all deadlines are met as well as researching relevant awards (LIMA, Licensing Awards UK, Kazachok, etc) Marketing – General • Monitoring trade media for competitor news • Marketing calendars for category pitch and sales • Liaising with categories for trade marketing activities • Biannual Partner Newsletters • Weekly eCRM Updates • Industry Award Submissions co-ordination (LIMA, Licensing Awards UK, Kazachok, etc) • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites • Critical Path – Maintain the Marketing Dept Critical Path through weekly meetings and calling- out risks if internal or external consultants are missing key dates. Consumer Marketing • PR & Events (B2B and B2C): Support in the management of agencies for brand activity, including our 50th Anniversary in 2022 • Ad Campaigns in support of our 50th Anniversary in 2022 Digital • Websites updates: Management of websites for The Smiley Company, Newmoji & The Smileys EXPERIENCE • Core Competencies: Strong verbal and written communication skills, highly organised, solid time management, team player. Good understanding of digital media landscape • Specific Competencies: Awareness and interest in fashion, art and cultural trends. Understanding of licensed brands. Passionate about marketing across all disciplines. • Bachelor’s Degree in Marketing /media/ communications / Licensee Management / Events related areas. • Minimum of 2 years relevant marketing experience in lifestyle/fashion related areas. • Agency experience and skill managing multiple accounts an advantage. * Post Covid, can work in an office based in London

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