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Marketing Executive

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CIM is seeking an analytical Marketing Executive, to join the Marketing Channel team. In this role, you will successfully deliver CIM’s key marketing activities through all of its online channels. As the Marketing Executive in the Channel team you will play an integral part in the delivery, measurement, analysis and optimisation of CIM’s marketing.Marketing Executive Responsibilities:(Including, but not limited to)• Deliver our integrated and targeted campaigns across all online communication channels (social media, email marketing, website and webinars).• Measure and analyse campaign performance against objectives and targets, as required.• Report on the digital performance to key stakeholders.• Champion the campaign workflow process to ensure adherence at all times.• Work with our in-house Creative team to ensure activity is optimised.• Keep on top of new developments and trends for new opportunities.• Work with the Marketing Manager to optimise third party suppliers. As a member of the Channel team, you will be jointly responsible for: Social Media • Monitor social media reactions and messages, and sharing of UGC to drive engagement – ensuring a consistent brand message across all channels.• Manage social listening and provide regular sentiment reports.• Plan an effective social media calendar, and create engaging and converting posts for our social media platforms.• Oversee the day-to-day management of company pages and groups.• Find influencers who will be happy to work with us to help promote our brand and products.• Work on short-form video with wider Marketing team to broadcast CIM’s message across social.• The ability to identify content opportunities and produce post formats with the wider teams.• A creative eye for video and design layouts to brief and work with the Creative team. Website • Update website content and build web pages using the CMS.• Ensure all content consistently adheres to editorial, branding and SEO guidelines. Analytics • Regularly monitor activity across all channels via Google Analytics. Email Marketing • Prepare emails for deployment: make edits, quality test and schedule.• Ownership of the day-to-day execution of the email marketing strategy and calendar.• Manage the end-to-end delivery of each scheduled email campaign, from content creation, to build, test, approvals and deployment.• Ensure data collected and used complies with GDPR and company policies. Webinars • Run the technical delivery and campaigns of our webinars including live video streaming and post webinar activity.Marketing Executive Requirements:• Evidence of experience in delivering digital marketing communications.• Deep understanding of digital marketing channels.• An analytical mind with an insight-driven approach.• Experience using social media in a professional environment across both organic and paid social activity.• Confident presentation skills.• Excellent attention to detail, with proofreading skills.• Confidence in communicating with others.• Creativity and curiosity, able to spot opportunities.• The ability to work to deadlines and manage multiple tasks.• A proactive attitude and the ability to act on own initiative.• Educated to degree-level or similar.• Digital marketing qualifications or training.About the Chartered Institute of Marketing (CIM):CIM supports, develops and represents marketers, organisations and the profession all over the world. We offer a diverse range of training courses and world-renowned qualifications, which enable modern marketers to thrive in their roles and deliver long-term success for businesses. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct.Location: Cookham, BerkshireContract Type: PermanentHours: Full TimeSalary: up to £28,000 per annumBenefits: 25 days holiday plus bank holidays, holiday buy scheme, technology and cycle scheme, training and development opportunities, contribution to pension scheme, dedicated wellness initiatives that support your wellbeing, freebies and discounts from Perkbox.You may have experience of the following: Marketing Executive, Senior Communications Executive, Marketing Assistant, Communications Assistant, Senior Marketing Executive, Events Management, Digital Marketing, Social Media, Website Editor, Google Analytics, Email Marketing, etc.Ref: 100615

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