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Marketing Director

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Title: Marketing Director Salary: up to £70,000 Sector: FINANCE: Remittance/Money transfer Location: London-based office. WFH now and will be flexible post-pandemic The Company You will be joining a London based company, Headquartered in the US, that is at the cutting edge of new developments within fintech. This entire sector is currently in fast-growth-mode and is changing the way we all shop and pay. The company has developed a new blockchain-based e-commerce platform and also a digital payment system and global remittance platform They are now looking for a Director of Marketing . This is very much viewed as a key role in which you will be managing the messaging of the brand, expanding its reach and driving growth and engagement . The company is very much a ” start -up” , is well funded and has global ambitions and you will be an essential part of this exciting new expansion The role: • Creating and managing a Marketing team • Working with the product team to influence the product roadmap and customer experience • Measure success Duties • Hire, coach and manage an entire Marketing team • Communicate and refine messaging and local positioning for UK and Europe • Marketing campaigns: develop marketing strategies (use of email, mobile, digital, social media , DM, text and calling to increase customer engagement and retention). • Create inspiring content • Develop market -specific customized marketing materials • Measure results: use of google analytics and other tools to measure campaigns • Own the launch go-to-market strategy for all product launches • Understand the Customer profile: create customer segments based on data and insights • Understand user behavior • Innovate in order to engage and retain customers. • Ensure the best experience at every customer touch-point • Manage a large budget: run big budget product launch campaigns Requirements • Experience in marketing money transfer / international payments • Google Analytics or other analytics tools • Team management experience. • Relevant degree • Chinese is preferred but not required

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