Head of Sales Development (Offline Marketing)
Newly created role / remote & some travel
* Building and establishing the Sales Development function for Natures Menu UK
About Our Client
Natures Menu, founded in 1981 and headquartered in Norfolk is Europe's largest manufacturer of raw pet food. It is the market leader in complete and complementary natural raw and raw inspired pet foods. The business joined ventures with Affinity Petcare (subsidary of Agrolimen SA) in 2016. Agrolimen is a Spanish family-owned group specialising in consumer goods, with leading brands in the food and pet food industries as well as in quick service restaurants. Agrolimen is present in over 75 countries. Its subsidiaries include GB Foods (food), Affinity Petcare (pet food), Nature's Variety (pet food) and The Eat Out Group (restaurants).
Reporting to the Sales Development Director for Affinity Petcare, this role will be responsible for building the strategy, function and team for a brand new Sales Development team for Natures Menu UK. Working across Natures Menu, Country Hunter and Natures Variety, the role holder will lead on:
Establishing Trade Marketing in the UK across all brands, activating all year round initiatives as well as key campaigns in Key Accounts and Trade Accounts
Hiring and coaching performance through two direct reports- Customer Marketing Manager and Trade Marketing Manager across Key Accounts and Trade Accounts respectively
Delivering category vision and category support for the UK – driven heavily by data and analytics
Conducting trade research projects / insight as they occur.
Implementing strategic brand programmes
Trade Event management
Monthly reporting at Strategic Pillar updates
Budget Management of Shopper Marketing assets (POS)
The Successful Applicant
Affinity Petcare and Natures Menu UK are looking for an individual who has been operating in the middle ground between sales and marketing. They will look to appoint a candidate who has a broad background in the commercial arena (marketing /sales) and is capable of developing a clear strategic vision, both for brands and for their category.
Natures Menu is a European leader and therefore candidates will likely have experience in businesses who have leading brands in their category and are well respected and recognised by retailers
Candidates could be an existing manager of a commercial area, with accountability and ownership for sales and A&P.
Experience in both Sales & Marketing would be ideal, combined with expertise in Trade, Category or Shopper Management
The candidate will need to quickly establish the SD function and apply principles in trade marketing, assortment, visibility and store presence.
Candidates will be leaders and capable of building teams and new functions in businesses
What's on Offer
Travel as required (site visits and business critical meetings)
Early hire status under significant growth programme
Competitive salary, bonus, benefits
Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.
Ref Code: MPN(phone number removed)ZApply now