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Digital PR & Outreach Specialist

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Central Employment are working with an expanding Technology start-up, a provider of B2B services to a range of sectors. They are looking to grow their in-house Marketing team, with the appointment of a Digital PR & Outreach Specialist. Reporting into the Head of Digital, the Outreach Specialist will work closley with the Content Marketing and Technical SEO on integrated projects and campaigns, plus the wider digital performance team including Paid Search, Organic & Paid Social. Roles and responsibilities of the Digital PR & Outreach Specialist: • Utilising a wide variety of tools for analysis, tracking, monitoring and evaluation of competitor link profiles to help improve client link portfolios. • Plan and implement effective digital PR and Outreach campaigns. • Regularly reporting on campaign performance. • Key at building relationships with stakeholders. • Constantly striving for coverage and networking opportunities. • Maintaining strong relationships with the internal team • Monitoring new trends. Key Attributes/experience: • 2-3 xperience in a Digital PR/Outreach role – client side or digital agency • Optimum reading & writing skills • Highly organised, with a proven record of being able to meet objectives. • Strong understanding and commercial experience of link building techniques. • Knowledge of SEO/SEO best practive • Strong understanding of Google Analytics • In-depth off-site SEO experience

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