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CRM Monetization Specialist

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Our client, one of the largest technology companies across the globe are currently seeking a CRM Monetisation Specialist to join their team on an initial contract until June 2023, with the view to extend to an 18 month contract. The role is based is Atherstone, on a hybrid basis going into the office 1-2 days a week, with the remainder working remotely.

As the CRM Marketing Specialist at our client, you’ll contribute to the financial success of an online game by supporting its monetisation strategies throughout our marketing channels, specifically CRM.

When it comes to purchasable content you know that value can’t be overlooked. That’s why you take a player-centric approach to promoting the Pirate Emporium, displaying the right products to the right players at the right time.

You will stay tuned to how players are responding and adjust your strategy accordingly, evaluating what’s happening in and around gameplay and ensure that you translate that into impactful marketing campaigns, iterating on what’s not working to deliver a fun and fair experience for the long term.


• Partner with the monetisation team to develop digital CRM strategies aligned with player expectations and our core principles.

• Own the marketing calendar for the Pirate Emporium, building a consistent drumbeat of promotions and product releases that engage players and drive financial performance.

• Plan, oversee and deliver all communications regarding the Pirate Emporium, establishing it as a key part of the broader Sea of Thieves experience and ensuring broad awareness of new products or promotions across the active player base.

• Set up a range of automated campaigns based on the insightful use of data, ensuring that you deliver the right content to the right audiences at the right times.

• Understand our players and their behaviours to inform segmentation and messaging strategies that deliver value to both players and the wider business.

• Contribute to defining KPIs and work with the current monetisation team to establish tracking and reporting needs. Monitor the performance of digital campaigns and share results to help identify ongoing opportunities.

• Stay up to date on trends and techniques to develop monetisation best practices and promote them across the studio.


• At least 2 years of experience of delivering marketing and/or CRM campaigns within a monetised, service-based business.

• Proven experience in owning projects from incubation to execution.

• Strong understanding of games, their business models and audiences.

• Working knowledge of Adobe Creative Suite.

• Data literate, with in-depth knowledge of Excel.

• Ability to translate analytical findings into actionable recommendations.

If the above role is of interest, please apply accompanied by a copy of your CV and one of our consultants shall be in contact in due course.

Job Title: CRM Monetization Specialist

Location: Atherstone, UK

Rate/Salary: 140.00 – 170.00 GBP Daily

Job Type: Contract

Trading as Aston Carter. Allegis Group Limited, Maxis 2, Western Road, Bracknell, RG12 1RT, United Kingdom. No. (phone number removed). Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. Aston Carter is a company within the Allegis Group network of companies (collectively referred to as “Allegis Group”). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at https://(url removed)/en-gb/privacy-notices.

To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to https://(url removed)/en-gb/privacy-notices.

We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland and the USA. If you would like to exercise your privacy rights, please visit the “Contacting Us” section of our Online Privacy Notice at https://(url removed)/en-gb/privacy-notices for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. If you are resident in the UK, EEA or Switzerland, we will process any access request you make in accordance with our commitments under the UK Data Protection Act, EU-U.S. Privacy Shield or the Swiss-U.S. Privacy Shield

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