British culture

Tips for understanding the Brits

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When you think of the UK, what images come to mind? This guide provides clues to British culture.

The beauty of the increasing globalisation of our world is that little is now truly unknown. We can research and inform ourselves about new destinations, even walk virtually down chosen streets, and so arrive with some sense of familiarity. This eases those early days and prevents us from feeling immediately overwhelmed.

However, even with some familiarity, navigating cultural differences can initially feel a bit like sailing in stormy waters. In order to understand and communicate effectively in a new culture, two approaches can be helpful:

  • Developing a personal awareness of one's own cultural orientation and perspectives – a personal cultural blueprint.
  • Developing an understanding of the cultural orientations of the host country.

This article provides an overview of some of the characteristics of the 'typical British person' based on cultural variables and dimensions of individualism, communication, space, power and action as identified by Joerg Schmitz (Cultural Orientations Guide).

However, first a health warning! The UK is made up of four countries, England, Scotland, Northern Ireland and Wales. Each country has its own history, traditions, and therefore cultural differentiations. In addition, there are many regional differences AND two hundred nationalities represented within the UK population. It goes without saying that there is huge cultural diversity.


Society in the UK tends to focus on and reinforce individual achievement. This can be compared to countries with a more collective orientation which emphasises the importance of the group's interests over that of the individual. In the UK, the individual and their rights are paramount and generally everyone is expected to look after themselves and their immediate family.

In the workplace, although team work is recognised as an important means to achieving superior performance, individuals within the team may compete and management will look at individual and team performance when conducting individual performance appraisals.

Loyalty to a collective group may exist in terms of religious groupings, corporate allegiances or local community networks and groups, especially amongst national groupings.  The extent to which you find this will vary.


Social environments vary in how people express themselves. A high context orientation will mean that there is an emphasis on implicit communication and non-verbal cues. A low context orientation will mean that communication is explicit, people say what they mean and mean what they say!

The UK is a bit of a mix when it comes to communication. People living in southern England are often described as relatively indirect and reserved. Also they will not be particularly demonstrative in an emotional sense. It is not unusual to be left wondering what people ‘really think' or resorting to asking clarifying questions to find out.

As you head further north, people do become more open and direct, perhaps even blunt and to the point (so the southerners say). They are also said to be friendlier and more welcoming and, as many are of Celtic origin, a touch more emotionally demonstrative as well.

understanding the brits

Personal space

The British are generally quite private in their nature. "An Englishman's home is his castle" is a proverb which demonstrates this point. People feel more able to be fully themselves when they are at home. Outside of the home, they conform to social norms.

Personal space is important. When meeting people for the first time it is important to leave space between you and them and greet people with a formal hand shake. However, barriers break down quickly and people tend to be more open and friendly once they have met you a few times.


The power dimension talks about degree of acceptability of different power relationships and social stratification within a culture. Historically, the class structure of society has been important in the UK. Even today the media will use class labels to describe people, for example when Prince William became engaged to Kate Middleton, she was described as from a "wealthy middle class family".

Despite the frequent reference to class structure, there also is a desire to develop a society based on meritocracy, not inheritance and social standing. Opportunity for all is stressed and really meant by many people. Promotion in many organisations is based on past performance rather than connections and family heritage, but of course there are some exceptions.

In the workplace, although senior management will typically have the ultimate authority, employees are encouraged to contribute to debate and discussions and demonstrate personal initiative and responsibility.


The action dimension identifies the difference between cultures with a 'doing orientation', which are focused towards tasks and action and a 'being orientation', which emphasises the importance of relationships, reflection and analysis.

The UK has a tendency towards action and task orientation. People pride themselves on their ability to complete tasks on time. Although not sticklers in terms of punctuality, once people are at work the old protestant work ethic often shines through.

However, there is a growing realisation of the benefits of a ‘being orientation' and people nowadays can be seen to be more sensitive to relationships and the importance of nurturing these at the expense of task achievement than they would have been in the past.

I hope that this brief overview has given you some useful insights. It is a helpful exercise to ask yourself where you would place yourself in terms of the dimensions mentioned above and consider how you might manage any major differences.

Louise Wiles / Expatica

Louise WilesLouise Wiles is an Expatriate Coach and Author of the Cross Cultural On-line programme "Living and Working in the UK". English by birth, Louise currently lives in Lisbon, Portugal and can be contacted at

Photo credits: peter barwick (union jack); alittlething (cup of tea).

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2 Comments To This Article

  • A.G.Rook posted:

    on 11th January 2014, 22:50:05 - Reply

    The UK does legally consist of four countries. Even Wales now has some differing legislation. Scotland
  • CNaina posted:

    on 8th March 2013, 16:47:54 - Reply

    UK is not made up of four countries, that is like saying the US is made up of 50 countries. England, NI, Scotland and Wales are not countries in a strict sense. One can only consider UK as one country having four different states with people who have slightly different cultures and attitudes (same as with any other country in the world)