Vatican Radio bows to advertising age

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The radio station set up in 1931 will start broadcasting advertisements so earnings can go into generating new programmes.

Vatican City – Almost 80 years after it first went on air, Vatican Radio is to start broadcasting advertisement, its director Federico Lombardi said Tuesday.

The station head, Pope Benedict XVI's spokesman, said that "between EUR 200,000 and 300,000 per year" would be raised, adding that the channel, set up in 1931, "needs funds" but that the income would be used for "new initiatives, new programmes".

The Vatican's finance chief Renato Boccardo said the policy change came about amid concerns from the Vatican state's administrators.

Electricity producer Enel will be the first brand name to be carried on the station, with its advertisement transmitted in Italian, English, Spanish, French and German.

AFP / Expatica

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