Multinationals give Netherlands average marks

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Country managers of top multinationals were reluctant to grade the Netherlands as higher than satisfactory location for their head offices.

Rotterdam – Managers from top multinationals ranked the Netherlands as an all right location for company head offices in a recent survey.

The findings come in a report by the Erasmus University Rotterdam commissioned by employers’ organisation VNO-NCW, which was presented to Prime Minister Jan Peter Balkenende on Wednesday.

Though the multinational managers do not give the country top marks, 85 percent said they have no plans to move their head offices elsewhere in the coming five years, although they may move certain divisions within their organisations.

While only two percent consider shifting the company out of the country altogether, the company chiefs were reluctant to grade the Netherlands higher than satisfactory.

On the plus side, they said they valued the Netherlands for its well-developed infrastructure and ICT facilities, its security, and its non-xenophobic international orientation.

The researchers said it was important for the Netherlands to hold on to its top 100 company headquarters, as they create 30,000 jobs directly and a further 65,000 indirectly. The report advised that measures such as scrapping dividend tax would make the country more attractive as a business location.

They also said Dutch universities should place more emphasis on achieving excellence to offer international company head offices with a pick of top talent from which to recruit their personnel.

The study pointed out that the Netherlands punched above its weight as a base for multinationals. It is seventh favourite country as a location for Fortune Global 500 companies, one place below China.

The combined turnover of the multinationals based in the Netherlands is higher than the country’s gross national product.

Radio Netherlands / Expatica

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