Mothers Day boosts Dutch blossom demand

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With Mother’s Day coming up, Dutch flowers are selling at top speed. According to FloraHolland, the demand for flowers and plants this week hit 125 million euros, more than double that seen on a normal market week.

The most popular selling bouquet this year is an arrangement of roses, gerberas, chrysanthemums, lilies and peonies in a variety of colours, said the international flower auction centre. For gardens and patios, the biggest sellers are jasmine, bell and hibiscus plants.

Mother’s Day is not only celebrated in the Netherlands on 8 May, but also in Germany, Belgium, Italy, Switzerland and the United States. In Spain and Portugal, Mother’s Day falls on the first Sunday of May. French and Swedish mother’s have their holiday on the last Sunday in May.

The widespread international observance of Mother’s Day is noticeably pushing flower sales to a peak, said FloraHolland.

© Radio Netherlands Worldwide

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