False advertising ban not yet in NL

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An EU ban on false advertising comes into effect on Wednesday.

12 December 2007

BRUSSELS - "Special offer: today only." Or letters that say: "Congratulations, you may have already won a prize." Starting Wednesday these kinds of false, dishonest or misleading advertising messages will be banned in the EU. But the Netherlands has not yet transposed this directive into national legislation.

This has emerged from an overview from the European Commission. 14 of the 27 EU member countries have incorporated the directive in its entirety in national legislation. 13 countries, including the Netherlands, have still not done so.

The Directive on Unfair Commercial Practices stipulates, among other things, that businesses may not entice children to buy items. Unproven claims (‘stops hair loss'), pyramid schemes, false promises on EU-wide guarantees and advertorials are also banned.

[Copyright Expatica News + ANP 2007]

Subject: Dutch news

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