Delft to use pottery to attract tourists

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The famous Delft Blue pottery will be used to raise the city's profile both at home and abroad.

DELFT – Delft Blue, the export product and tourist attraction that has made Delft famous since the 17th century, will now play a central role in an initiative to raise the city's profile both at home and abroad.

The programme, agreed upon by the Delft city council, will use the iconic porcelain to attract more tourists, artists and tradesmen to the town. 

Visitors can expect to see public seating and street furniture displaying the characteristic blue patterns, as well as Delft Blue art exhibited throughout the city. Tourists will also be able to stroll down a 'porcelain walking route', and stop in the Delft Pottery Centre, both part of the city's future plans. 

Delft's municipal executive also sees the initiative as an opportunity to breathe new life into its relationship with Jingdezhen in China. Officials plan to hold an exhibit celebrating the ceramics trade between China and the Netherlands that first flourished 400 years ago. 

The ultimate aim of city officials is to bring an international ceramics exhibition to Delft in 2010. The city is also seeking to host a congress of the Urban Network for Innovation in Ceramics (UNIC) to be held in 2011.

Radio Netherlands / Expatica

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