World Cup boosts Dutch commercial standing

12th July 2010, Comments 0 comments


The Netherlands may have failed to win the football World Cup but getting to the final appears to have raised its global commercial standing.

The Dutch Tourism and Congresses Agency NBTC says: “We’re suddenly on the map in countries which had never heard of us”. The agency’s website has been attracting an increased number of visitors since the World Cup started. “Over the last few days, the number has gone up threefold.”

At home, retailers have been doing a roaring trade in orange-coloured knickknacks during the advance of ‘our boys in orange’ to the final. Marten van Garderen of ING financial group’s economic desk says the fact that the Dutch team remained in the contest till the very end could account for the higher than expected overall turnover in the domestic retail sector during the World Cup.

However, he says the extra economic growth which a World Cup victory would have provided the country will not now be realised. “The World Cup title would have led to an increase of 0.25 percent in consumer confidence,” he says. “Second place does not have that kind of effect. Second, third or fourth place, it doesn’t make any difference.”


© Radio Netherlands Worldwide

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