Museum tickets for Dutch museums now available from one website

2nd December 2009, Comments 0 comments

Visitors can now buy e-tickets for several Dutch museums via, a website launched last Thursday at the Annual Museum Gala Dinner 2009 (AMGD).

Amsterdam – Expatica attended the AMGD on Thursday 26 November 2009 in the Eden Amsterdam American Hotel.

The event brought together museum professionals and honoured their contribution to Dutch economy, art and culture.

Guests working in the tourism industry (hotels, airline companies etc) and people in the media and communication business were also present at this celebration which was hosted by is a project developed to market museums and attractions and to sell tickets online.

Currently, only the main museums in Amsterdam are participating such as the Rijksmuseum, the Hermitage Amsterdam, the Amsterdam Historical Museum and the Nieuwe Kerk.

However, the director of the, Bruno Servaege is inviting several other museums to join the project.

Bruno Servaege © Taco Van Der Werk Photography

 Bruno Servaege © Taco Van Der Werf Photography

The website, developed by The and based on Microsoft technology from the BizSpark programme for new businesses, also provides restaurant, shop and hotel recommendations and information.

Not only museum visitors benefit from the new website; hotels, airline companies and travel agencies can also purchase tickets 24/7 via

The AMGD 2009 started late afternoon when the guests boarded a boat from ‘Rederij P. Kooij’ near the Dam in Amsterdam for a cruise of Amsterdam’s canals by night.

They disembarked at the doorstep of the prestigious American Hotel near Leidseplein where they were greeted with champagne and appetizers.

The dinner took place in the old and impressive ‘Café Americain’ room of the Hotel, which is embellished with arches and coloured glass and where the guests enjoyed a sumptuous dinner accompanied by fine wines.

Taco Van Der Werk Photography

The climax of the evening was the launch of by Bruno Servaege who explained that he had conceived the idea after noticing how difficult it is to buy museum tickets ahead of time.

“Only four percent of the 800 museums in the Netherlands make it possible for visitors to buy tickets online … Moreover nine out of ten sites are in Dutch and therefore inaccessible for foreign visitors,” he said.

Taco Van Der Werk Photography is in English but Servaege would like the site to be offered in 27 different languages including Arabic and Chinese to serve all tourists.
Expatica / Vanessa Andreae

Photos © Taco van der Werf Photography

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