Holland opens first factory outlet centre

29th July 2003, Comments 0 comments

Attention shoppers: the Netherlands leaps into modern retailing with Batavia Stad.


As most expats will tell you, shopping in the Netherlands is a rather dull affair, with a limited assortment of chain stores dominating every major city.

But now there is good news for those left uninspired by the local shopping scene. On 26 July the first factory outlet centre in Holland opened and it promises to be the first of several such shopping areas.

Holland has leaped into 21st century retailing with Batavia Stad in Lelystad, a mall offering top brands at discount prices from about 70 leading global retailers, including DKNY, Nautica, Nike, Puma, Docker, Lacoste, Van Heusen and Body Shop.

In its first weekend open, the new EUR 48 million mall, owned by Rodemco Retail Netherlands, drew 50,000 people.

It appears the Dutch are anxious to take advantage of this American-born trend, whereby manufacturers sell surplus and last-season's designer goods to the public at discounts of up to 70 percent.

Outlet shopping is available throughout Europe but never made it to the Netherlands because of disputes between the local and national government, and resistance from smaller retailers.

In addition to Batavia Stad, the Roermand Designer outlet centre, in Roermand, is set to open its doors in late November.

Batavia Stad expects to attract 1.5 million shoppers a year and the mall has been laid out to accommodate each one of them with numerous eateries, 13,600 square metres of retail floor area and 1,500 parking places.

To attract shoppers, throughout the mall's opening weeks there are several events planned, including bus excursions from other cities.

Find a list of the upcoming events below:


  • July 28 - August 2
    Batavia Stad welcomes Lelystad
    The inhabitants of Lelystad will be the centre of attention this week. They'll also have a chance to win a VIP ticket to the Grand Opening on September 6.


  • August 6 - 9
    Batavia Stad welcomes Flevoland
    The residents of Flevoland will be welcomed in Batavia Stad, and will have a shot at winning a VIP ticket to the Grand Opening on September 6.


  • August 13 - 16
    Little Skippers' (up to 12 years old) & Tiny Captains' (up to 8 years old) Days
    Kids' afternoons will be organised together with Batavia Yard and the Nieuw Land Poldermuseum, with activities including a search for the treasure of Batavia Stad. The Pirate of Batavia Stad will be able to tell you more.


  • August 20 - 23
    Youth days (16 years old and younger)
    During these days visitors be granted free admission to the Nederlands Sport Museum/Olympion. There's a climbing wall and an air cushion, and all sorts of sporty activities.


  • August 27 - 30
    Ladies' Days
    Women will be able to get a massage from a certified masseuse, or treatment from a 'beauty specialist'. There will be also be a jewellery making workshop.


  • September 3 - 5
    Senior Days
    In Batavia Stad, visitors can watch a number of crafts, such as woodcutting, sail making, rope making, etc. And all people aged 55+ who spend more than NLG 55 at one store during the Senior Days will get a secret surprise when they show their sales receipt.


  • September 6
    Grand Opening
    Batavia Stad will be officially opened by the Minister of Economic Affairs, Annemarie Jorritsma. All day long, many festivities will be taking place.

For more information about Batavia Stad visit http://www.bataviastad.nl/uk/index.html

Have you shopped Batavia Stad yet? Why not tell us about it?

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