Publicis in talks to buy Sapient

3rd November 2014, Comments 0 comments

French advertising agency Publicis Groupe is in talks to buy American firm Sapient Corp.

, The Wall Street Journal reported Sunday.

The deal could be announced as soon as Monday but there still is a chance talks will fail, the report said.

Neither Publicis nor Boston-based Sapient -- which boasts a market capitalization of some $2.

5 billion -- was immediately available for comment.

Publicis, the world number-three advertising giant, is believed to be keen to speed its overhaul into a digital technology firm.

Sapient is a digital advertising heavyweight.

The French firm earlier tried unsuccessfully to merge with Omnicom, the American number-two in the global ad industry.

© 2014 AFP

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