Trademark applications rebound after crisis: WIPO

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Demand for international trademark protection rose by 12.8 percent last year, recovering to pre-crisis levels in line with an economic rebound, the World Intellectual Property Organisation said on Monday.

The biggest growth was reported from South Korean and Chinese firms (+42 percent each), as the number of trademark applications under WIPO's international trademark registration system reached 39,687 in 2010.

"International trademark activity has rebounded and has nearly recovered the ground lost in 2009," WIPO Director General Francis Gurry said.

Registration rose by 4.5 percent over the previous year to reach 37,533, while renewals of existing brand or product names grew 14 percent.

Eighty percent of registrations made under the 85 nation system belong to small and medium sized business, Gurry said.

But the top user last year was tobacco giant Philip Morris, with 137 applications, followed by pharmaceutical firms Novartis and Boehringer Ingelheim, as well as Chinese IT group Dalian Ya Tu Touzi Zixun.

© 2011 AFP

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