Rolex and Nestl top Swiss list for online presence

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A study finds Rolex and Nestl have the strongest online presence among top Swiss companies - for different reasons - while other firms are failing to take advantage of the opportunities in cyberspace. Digital marketing agency VML, which compiles the rankings to coincide with the opening of its Geneva office, finds the watchmaker has a near perfect profile on the Internet, something other brands can only envy.

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