Swiss start-ups forge a path to robots at the wheel

8th March 2016, Comments 0 comments

For Claude Florin, the idea of an autonomous car started tragically, when his father was struck and killed by a driver in Geneva.

Now his is one of several Swiss start-ups working on the early days of the technology, at a time when the world is still figuring out how vehicles that can drive themselves will evolve. 

Back in Geneva on a winter evening, 20 years after that devastating accident, Florin stands in front of an overflowing room, pitching his idea to investors and innovators. They’re gathered for the Swiss launch of MassChallenge, an organisation designed to help start-ups find the money and support to make their ideas reality. 

Florin only has a few minutes to make his case, and the presenter cuts him off just before he gets to the story about his father. But the crowd has heard the main idea behind his start-up: making highly sensitive 3D cameras that can see obstacles ahead, at a much lower price point than those currently available.

 “You need to give credit to the first companies that proved it was possible, like the Google car,” Florin told “The next evolution was to ask, could you put it in a very cheap car with a cheap device?” 

Not so fast

Florin’s start-up, called Fastree3D, is one of several out of Switzerland whose technologies are designed for use in autonomous vehicles. But he and his fellow entrepreneurs say the driverless car won’t be the main way their inventions are used, at least at first. 

“We believe that autonomous cars will come somewhat later,” Florin says. “Our short-term focus is automatic guided vehicles in industrial settings - forklifts, supply chains, personal service robots.” 

And he’s focusing on using his technology for important developments along the way to a fully self-driving car, like automatic braking, that will help make roads safer and could have saved his father’s life. 

Headquartered at the same campus as Fastree3D – Lausanne’s federal technology institute EPFL – Rafael Gindrat’s start-up BestMile makes software to monitor fleets of driverless cars. Before his technology is applied to smaller personal vehicles, it will be used for public transport: specifically small, autonomous post buses that will drive around the town of Sion starting this spring. 

He also thinks it will be a while before we’re riding in the backseat of our car reading the newspaper while it drives us to our destination. 

“In ten years I think we will have a lot of autonomous vehicles, at least for public transport, taxi and car sharing services,” Gindrat predicts. “But I don't know if private citizens will be able to buy one because they will be quite expensive, at least at the beginning.”

From Switzerland to the world

Both Gindrat and Florin see Switzerland and its federal technology institutes as fertile ground for launching projects related to driverless cars, which require lots of support and testing. Out of the 15 Swiss start-ups making pitches at the MassChallenge launch, theirs are both focused on technologies related to driverless cars, and another is working on autonomous vehicles in the agriculture industry. But when it comes to finding a larger market – and investors – for their technologies, the entrepreneurs expect to eventually look elsewhere. 

“We are really proud to be based at EPFL and be a Swiss company, but our market is not a Swiss market,” Gindrat says. “It’s not a secret that there’s a lot of money in Switzerland, but we don't have really large venture capital funds to put money in start-ups. Maybe we'll have to move the headquarters to America to be closer to our future investors.” 

For now, though, Switzerland and Europe are good places for Gindrat to implement his fleet management technology, which is ideal for public transport. Autonomous vehicle tests on this side of the Atlantic have mostly been focused on public transport instead of private cars, as the map below shows. 


The above content produced by is not intended for commercial use and may not be republished by third parties either wholly or in part.

0 Comments To This Article