Belgian fashion

Things You Didn't Know About Belgium: Dressing Belgian

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Wearing the same outfit two days straight may not be a faux pas in Belgium, but dressing unfashionably appears to be. American expat Diana discusses Belgian style.

It's soldes periode in Belgium – that's 'sales period' to fellow English speakers. Twice a year, in January and July, shops are allowed to offer big markdowns on last season's merchandise. It's actually forbidden by law to have major, storewide sales at any other time of year. I'm not sure about the reason for this; my husband says it's to protect small businesses who can't afford to offer the same discounts as the big retailers.

In any case, the beginning of the soldes is always marked by the kind of shopping frenzy we usually see in the US on the day after Thanksgiving. This year, I joined a Flemish friend who'd taken the day off work for shopping on the first day of the sales in our home town of Hasselt. The discounts can range anywhere from a negligible 10 percent to a more tempting 70 percent off original prices.

Fashion style in Belgium: Learning to dress like a Belgian

And yet, this year I found very few clothes (of course we're mostly talking about clothes here) that I wanted to buy, even on sale. Fashion lately seems to have taken a turn for the worse. Much, much worse. High-necked granny blouses, loud geometric prints straight from the 70s, and skirts and pants designed to emphasise the least attractive parts of the female anatomy. Colours are either screaming bright or dull as mud.

My gorgeous, slender, blonde friend lucked out and found a dress that actually flattered her figure in a pretty, tastefully patterned fabric – at half off. She always seems to know just what to buy. I think it's a Belgian thing.

One thing I've noticed since moving here is that Belgians are generally much better dressed than Americans. All right, I'll admit that's not saying much. Americans are universally acknowledged to be among the worse dressed people on earth. (Followed closely by the Dutch, Australians and Brits.) You can always spot the American in Europe: baggy jeans, sneakers, sweatshirt, and backpack. All things that no Belgian over the age of 12 would be caught dead in.

Another thing I've noticed is that Belgians have no problem wearing the same outfit two days in a row. When he gets home from work, my husband takes off his office clothes, hangs them up, and changes into jeans. The next day, he wears the same shirt and pants again. He said he was taught to do this as a child. When he came home from school, he hung up his school clothes and changed into play clothes.

When I was a kid, wearing the same outfit two days in a row was literally inconceivable. We had one girl in our class who never, ever wore the same outfit twice. (I've always wondered what she did with her clothes after they'd been worn once, never to reappear on her person again.) Of course, that's an extreme example but my teenage classmate clearly achieved the ultimate goal: new clothes every day.

Belgium fashion museum: Belgian fashion
Fashion museum ModeMuseum, MOMU, in Antwerp, Belgium. 

The Flemish approach to clothes is much more practical, sensible and economical. As far as I can tell, they tend to buy fewer items of clothing and wear them more often. The typical American has closets stuffed with clothes, most of which get worn a couple of times and then forgotten – to be replaced the following season with a bunch of new clothes. 

So, in a way I'm glad I didn't find anything to tempt me during the sales. I'm trying to buy clothing the Flemish way: occasionally and with care. After all, I don't have to have a different outfit every day of the week. What's more, I can wear the same dress to two different parties, even if some of the same people might see me both times. Here in Flanders, no one will be shocked. 



Reprinted with permission of Things You Didn't Know About Belgium.

Things you didn't know about Belgium: Diana GoodwinDiana Goodwin is an UK-born, half-Asian, American expat who came to Belgium after working in the Hollywood movie industry for far too long. She now lives in Hasselt with her Flemish husband, a yellow Lab and a black cat. As a medievalist and art historian by training, she finds Belgium is the perfect place to indulge her fascination with medieval history, art and architecture. Diana writes writes cultural observations about her new home on Things You Didn't Know About Belgium, and gives tours in Flanders to English-speaking travellers. You can reach her via email or find her on Twitter.



Photo credit: o5com (shopping), Jvhertum (Belgian fashion museum), Syntheticidea (heat/hot photo).

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1 Comment To This Article

  • Alan posted:

    on 14th November 2014, 09:04:03 - Reply

    Come to Oostende. Yes, the rule about January and July sales applies, but just see the number of shops offering very cheap clothes all year round!