'Simply STAR' the UK's South Asian showbiz event pulls the crowds

16th September 2009, Comments 0 comments

South Asian entertainment company, STAR TV, successfully holds it's first ever showbiz event 'Simply STAR' in London.

London -- One of the most anticipated events of the season, Simply STAR, the first ever consumer event hosted by STAR TV, the UK’s leading provider for South Asian entertainment, was a massive success. Visitors packed out London’s charming Old Billingsgate venue to experience STAR TV in this interactive event, held on Saturday 12th September.

Fans seized the opportunity to meet stars like Sara Khan and Parul Chauhan, the lead actresses of Bidaai, India’s number one drama series on STAR Plus and saw STAR News newsreader Siddarth Sharma in action interviewing celebrities, before being entertained by performances by Brit-Asian talent including Rishi Rich, H Dhami, Mumzy Stranger, Heera, Veronica, Tasha Tah, Jaz Dhami, Shin from DCS, Navin Kundra and Britain’s Got Talent 2008 runners up Signature, who performed exclusively for Simply STAR.

Visitors also experienced STAR through a range of fun activities like Bollywood dancing and acting classes from Sapnay School of Dance, mendhi by Pavan, the Guinness Book of World Record holder for the fastest mendhi artist, a mendhi competition where winners won a diamond ring courtesy of Ram Prakash Jewellers and guests also had the opportunity to get cookery tips from Pinky Lilani and Michelin-starred chef, Atul Kochhar who each prepared a feast of healthy summer dishes.

Rishi Rish said: “We had a brilliant time at Simply STAR! It was cool that it gave a different angle to the mela type experience by giving visitors a chance to really experience what the four STAR channels are about. So we adapted our performance to incorporate that interactive vibe, like with H Dhami bringing kids up on stage to dance with him, which was really random, but suited the spirit of the show. It was a real family event.”

Parul Chauhan, one of the lead actresses in the hit drama series, Bidaai said: “We had so much fun at Simply STAR. It’s my first time in the UK and it feels great to know that people here love and appreciate Biddai as much as fans in India do.”

Yeshpal Sharma, Vice President, Distribution and Sales of STAR TV UK said: “We are delighted with the success of our inaugural Simply STAR event. The event had audiences walk into the world of STAR and interact with the four STAR channel zones. The innovative format allowed our audience to really connect with the STAR experience. It was an opportunity for STAR to give back to the South Asian community a very unique and enjoyable family experience."

Ethicnow / Expatica

STAR’s bouquet of channels includes, STAR Plus, the leading general entertainment channel in India, STAR One, the next generation of Hindi entertainment, STAR Gold, one of India’s favourite Bollywood channels as well as STAR News, Europe’s first Hindi language news channel.

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