British music mogul Cowell backs Cameron in British election
British television and music mogul Simon Cowell on Wednesday backed opposition Conservative leader David Cameron to win the general election, a day before voters go to the polls.
"I believe he is the prime minister Britain needs at this time," Cowell wrote in the Sun newspaper.
"He has substance and the stomach to navigate us through difficult times."
The endorsement will be a blow to Prime Minister Gordon Brown, fighting to win a fourth term for his Labour Party, who has often spoken of his fondness for Cowell shows such as "The X Factor" and "Britain's Got Talent."
The impresario recognised Brown was "very sincere" but expressed doubts that the Labour leader had the energy to live up to the task that would face him if he won the election.
"I have met David on two occasions. I liked him immediately. I trust him and he was very quick to commit to helping with a serious funding deficit for a children's hospice charity I am involved with," he wrote.
"I have always trusted my gut instinct -- and this was a guy who I thought would do the right things for this country."
Of Brown, he said: "Gordon is a very sincere man who I respect. He has given a lot of support for our shows and artists but I worry after all of this time how much more energy he can devote to a huge task ahead of him."
But he dismissed Nick Clegg, leader of the centrist Liberal Democrats, as "made for TV." Clegg's party saw its popularity surge after his strong performances in US-style televised debates.
"We are not talent show judges picking pretty-sounding contestants now. The future government of our country is so much more important than that," he wrote.
Cowell called for a "British dream" to emulate that of the United States, where he has also made a successful career.
"The majority of our wealth of talented people aren't being given the chance they need to grow and bloom at the moment," he said.
The Conservatives have a lead in the opinion polls ahead of Thursday's general election, although most surveys indicate the vote will result in a hung parliament, where no one party has an overall majority.
© 2010 AFP