Britain's Prince Charles urges 'sustainability revolution'
Prince Charles on Saturday urged Britain to tackle "possibly the greatest challenge humanity has faced" by creating a more sustainable future.
The heir to the throne, 61, wrote in The Daily Telegraph newspaper that too often people saw "becoming more sustainable" as a threat to their quality of life or a risk to the economy.
But he insisted that small, simple measures could be taken that would make the journey fun and more positive, as he launched a new initiative called Start.
Charles said he was recycling bath water to use on the garden and turning old curtain material into "fashionable bags".
"It is about showing people that it is possible both to enjoy life and to protect nature," the prince said.
The scheme is backed by major supermarket chains and domestic utilities groups.
Under the slogan "Let's start something good", they will urge customers to start doing one thing to make a difference.
The Prince of Wales will host a 12-day garden party festival in London royal residences in September to demonstrate his "sustainability revolution" ideas.
"Looking after our small, fragile and stressed planet is not about doom and gloom, sitting in the dark or not having nice things," he said.
"It is perfectly possible that taking action... can actually help to create more attractive communities, enhanced health, more worthwhile lives, jobs and security.
"And that it is possible to have fun on the way."
© 2010 AFP