PepsiCo buying Russia's Wimm-Bill-Dann for 5.8 bln dlrs

2nd December 2010, Comments 0 comments

PepsiCo agreed to buy one of Russia's top drinks companies Thursday in a deal that would make the US food giant a dominant force on the Russian market and extend its reach deep into former Soviet lands.

PepsiCo agreed to acquire Wimm-Bill-Dann for 5.8 billion dollars, a spokeswoman for the Russian company said.

Thursday's agreement gave the US company immediate control of a 66-percent stake for 3.8 billion dollars. The remaining shares will be obtained through a free-float.

News of the agreement sent WBD shares surging 21.5 percent on the Moscow exchange in mid-day trading.

Wimm-Bill-Dann is Russia's largest dairy and baby food producer and number three juice maker. It reports having 35 production facilities stretching from Ukraine to Central Asia and employing 18,000 workers.

Its J7 juice is the most popular brand in Russia -- giving PespiCo the access it had sought for years in former Soviet countries.

The deal is believed to be the largest in the US company's history and one of the most important ever concluded outside the Russian energy market.

Wimm-Bill-Dann reported revenues of 2.18 billion dollars in 2009. It said earnings were hurt that year by a ruble devaluation and predicted a stronger performance for 2010.

© 2010 AFP

0 Comments To This Article