Maasmechelen Village: The fine art of shopping
Frank Blanchette, group retail and marketing director for Value Retail, talks about the quality shopping outlet where "the best names are available at the best prices."
Maasmechelen Village is less than an hour away from Brussels, Antwerp, Düsseldorf, Cologne and Maastricht.
“We hope to be able to explain to your readers the attraction of Massmechelen Village, which forms part of Chic Outlet Shopping,” Blanchette was quick to explain. “Many niche European brands can now be found at Maasmechelen, with more than 95 designer outlet boutiques selling previous seasons’ collections with reduction of between 30-60 per cent.”
All well and good – but don’t people who want to spend money on the big brands also frequently want to make sure that everyone knows how much they’ve spent? Therefore, isn’t buying at knock down prices something of a no-no?
“True, there are shoppers out there who will only ever shop at full price, in season – they will go, the day the season starts to London, Paris, Milan, or Brussels, and she will pay full price, no question. However, there is also the ‘aspirational shopper’, whom we very much cater to, in that this is a person who is also looking for other things from their shopping experience. She is brand-aware, but she also appreciates the concept of ‘value’, and therefore has no problem buying from a Chic Outlet Shopping location.”
Not much more to be said, really. Check out the websites – you’re going to love it, if you’re going to love it. The jury’s still out – but I’ll try anything once. See you at the shops!
Zetellaan, 100 3630
Maasmechelen - Belgium
James Drew / Together Magazine / Expatica
Reprinted with permission of Together Magazine
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