"Warning labels on Breezers"

18th June 2007, Comments 0 comments

18 June 2007, AMSTERDAM - Bacardi Nederland has no objection to placing warning labels on Breezer bottles. The company is also considering reining in its promotion campaigns for the alcopops.

18 June 2007

AMSTERDAM - Bacardi Nederland has no objection to placing warning labels on Breezer bottles. The company is also considering reining in its promotion campaigns for the alcopops.

General director Mark de Witte told the AD on Monday that he is prepared to make considerable concessions in order to tackle excessive drinking among teenagers. He is willing to cooperate with the public health ministry in doing so.

Age labels have recently been placed on Breezer bottles, warning against sale to those under the age of 16. Bacardi says it is looking into how promotional campaigns may be affecting drinking behaviour of under-16s. Advertising for Breezers was stopped three years ago.

Bacardi urges that the Platform for Alcohol and Youth be restarted, in which the government, hospitality industry, manufacturers and supermarkets all cooperate. De Witte says studies have shown that higher taxes or a ban on sales are not effective ways to address the problem.

A spokesperson for the public health ministry told the AD that the ministry welcomed Bacardi's initiative.

[Copyright Expatica News 2007]

Subject: Dutch news

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