Viktor & Rolf win Prix de la Mode

16th November 2007, Comments 0 comments

16 November 2007, AMSTERDAM – Dutch designing team Viktor & Rolf has been named best international designer by women's monthly Marie Claire.

16 November 2007

AMSTERDAM – Dutch designing team Viktor & Rolf has been named best international designer by women's monthly Marie Claire.

The Prix de la Mode was presented for six categories on Thursday night during an exclusive dinner at the Rijksmuseum in Amsterdam attended by influential people from the world of fashion, culture and politics.

Viktor & Rolf were delighted with the honour. "It is wonderful to be recognised in your own country," the two said. The Prix de la Mode is awarded annually. Former supermodel Linda Evangelista was named best style icon, the prize for best accessories collection went to the Damier Azur pattern from Louis Vuitton.

Dutch nominees Jan Taminiau, Doutzen Kroes and Angelique Westerhof were awarded prizes for best national designer, best model and best fashion ambassador, respectively.

"The role of Dutch fashion has been growing for years, nationally and internationally, also as an expression of ‘high' culture," said editor in chief of Marie Claire Sandera Krol. "With the Prix de la Mode our magazine recognises this development, which has consequences for the role of women in society, but also for the economy and our reputation abroad."

Krol says the Netherlands is becoming increasingly attractive for international designers. "Many internationally renowned brands have set up shop on the PC Hooftstraat in Amsterdam over the past five years. The Netherlands is interesting to them because we are constantly innovating in the area of fashion, models and architecture."

Among the guests at the gala dinner were politician Rita Verdonk, writers Leon de Winter and Jessica Durlacher, television presenter Twan Huys and top executives from l'Oréal, Fortis, Mercedes and Louis Vuitton. In the past the Prix de la Mode has been held in Spain and France.

[Copyright Expatica News + ANP 2007]

Subject: Dutch news

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