UPC will decide on Arabic station

20th March 2007, Comments 0 comments

20 March 2007, AMSTERDAM - UPC will consider the recommendation from the General Programming Board (APR) in Amsterdam to replace RTL7 with Arabic music channel Rotana Music Europe (RME) in the standard package.

20 March 2007

AMSTERDAM - UPC will consider the recommendation from the General Programming Board (APR) in Amsterdam to replace RTL7 with Arabic music channel Rotana Music Europe (RME) in the standard package.

The cable company does regard the recommendation as "entirely voluntary and free of obligation." UPC will announce its decision on what channels to include in the standard package and make an announcement before May, a spokesperson said.

The APR advised that on the basis of the population composition of the capital and surrounding municipalities, an Arabic station would be preferable to RTL7, which it said added little value to the standard package.

A spokesperson for UPC said the APR was going beyond its scope of authority with this particular recommendation. "The APR is required to advise on the 15 channels in the basic package, but now it is making suggestions about the other 16 stations in the standard package. We will take the advice into consideration, but do not feel bound by it."

UPC bases the channel selection for the standard package on market research and viewing figures. This determines which stations have priority. "Without getting ahead of our decision process, I can say at the moment that RTL7 has more priority than RME," said the UPC spokesperson.

The cable company is not familiar with the Arabic music channel. Nor is RME included in UPC's digital package, which does include a Moroccan public broadcaster, an Arabic entertainment channel and Al Jazeera.

RME reported to the APR in Amsterdam, the secretary of APR explains. "Stations can report to us, the APR then makes an evaluation of what they have to offer, whether they add something new, whether it is a professional organisation, etc."

[Copyright Expatica News + ANP 2007]

Subject: Dutch news

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