Two million Dutch personal details misused

16th February 2009, Comments 0 comments

Personal details of two million Dutch collected by a Hilversum-based media company have allegedly been used for advertising and marketing campaigns.

THE NETHERLANDS – More than two million Dutch may have their personal details misused by a Hilversum-based media company, reports the newspaper De Volkskrant.

The media company Advance collects the details via dozens of websites frequently coupled to television programmes broadcast by RTL and SBS.

Using responses to such as online tests, Advance collects information on matters such as sexual preferences, illness, habits and finances. Their details are used for advertising and marketing campaigns conducted via email.

The Data Protection Authority has now begun an investigation into Advance and its working methods.

[Radio Netherlands / Expatica]

0 Comments To This Article